It was all the rage at Men’s Fashion Week in London, then Florence, Milan, and now Paris. While models strut down the runway in the latest trends-to-be, all we are hearing about is ‘Street Style’.
Street style? What exactly is that? The definitions vary, but it is commonly described as being all about the street and all about raw style. Truly, it is meant to display your personality and showcase your identity. Although often seen as controversial, it gives people a chance to show off what they really like, what they are passionate about. That is street style in its purest form: people in their everyday clothes, doing ordinary things in their everyday casual and personal routines. Street style is entirely authentic, revealing the ensembles that people really wear, rather than what appears on the runway or in a couture boutique.
So, if street style is really supposed to be genuine, why does it keep appearing on the runway and in couture boutiques? It has become a trend and, therefore, become entirely predictable. For almost a decade, street style has captivated the fashion world. Street style blogs have appeared by the dozens, street style photographers are appearing in top magazines, and street style is seen in the window displays of some of the most elite designer stores. However, the unique quality is now lost since it became so commercial. More often than not, those whom have previously engaged in this form of personal expression would not be able to afford what is being showcased on the catwalk. A trend that was once all about individuality is now all about high-end fashion. Simply allowing there to be a defining ‘street style look’ makes it contradict itself.
The majority of news coverage for fashion events often highlights the appearance of street style. Bloggers love predicting street style trends that we will see in future seasons. The hashtag #SS15 (Street Style 2015) has been trending on Twitter since early June. Just take a stroll down Madison or Fifth Avenue, look at the window displays, and proof of the booming popularity of street style is evident. Seemingly, the authenticity of street style has been co-opted by the fashion industry.
However, the loss of genuineness has not all been bad; some good, or rather, humor, has come out of it. Particularly, a satirical and hilariously accurate Twitter account: The Sarcastialist @sarcastialist.
In a recent post, BuzzFeed described @sarcastialist as “your new favorite parody Twitter account” and that the account is “taking street style down with sarcasm”.
The account was created in order to showcase the reality of street style photography, or, rather, to bring back the authenticity of the whole thing. It looks like the clever account is returning street style to its more realistic purpose: reflecting people’s everyday fashion.